ORM stands for Online Reputation Management. It is an extremely important marketing strategy because it can save you thousands of dollars by reducing negative search engine rankings, improving your website’s organic traffic, and increasing your sales.
ORM enables you to connect to your customers using a wide variety of marketing channels including Facebook, LinkedIn, Twitter, YouTube, Google, and many more.
Why should I have an ORM strategy?
As a B2B company, you need to nurture your customer relationships. You need to stay top-of-mind with your customers. This requires a deep understanding of your customers and a long-term relationship with them.
And for this, you need an ORM strategy.
Source: https://www.buildmyorm.com/blog/importance-of-orm-for-business
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